By Jin-yeong Yi
In discussing the marketability of nihilism, philosopher Vijay Prozak wrote, “In theory, nihilism could even be used to sell products, but only of the entertainment type. ‘This is the most nihilistic vacuum cleaner on the market!’ somehow fails a basic test of credibility.”
Some weeks ago, it was my turn to clean one of the restrooms at the company I work at. Armed with a can of Scrubbing Bubbles, a mop doused in watered-down Lysol, and a ream of paper towels, I set to work, clearing the filth that had been accumulating on the sink, floor, and toilet.
As my rubber glove protected hands moved back and forth, carefully scraping away the dust, dirt, and dried urine, at some point it occurred to me that cleaning was not only an art, but also the most nihilistic of arts. In the same way that nihilism is about stripping away that which is unreal, cleaning is about stripping away that which is unnecessary. A cleaning tool, whether it be a broom, a mop, or a vacuum cleaner, is the artistic equivalent of a philosophical hammer. Ultimately, nothing is added to the thing that is cleaned–it’s all about subtracting, eradicating, erasing the unessential. Whereas most arts entail putting a picture on a canvas, cleaning entails removing superfluous and undesirable bits from an already-completed picture. To clean something means to restore it to its original state, nothing more.
In conclusion, I daresay that, pace Mr. Prozak, “This is the most nihilistic vacuum cleaner on the market!” can not only be a credible promo, but also a most fitting one.
 “Reality is Nihilism”